Writing workshopfor
Teachers | Practitioners | Therapists | Coaches
working in wellness & health.

As a copywriter-turned-meditation teacher, I’ve learnt words are powerful. The words we tell ourselves can be the making or breaking of us. The words we tell our customers can be the making (or breaking) of a business.

Tricks of the trade

Do you struggle to write marketing blurb?

Here’s the shizzle: if you’re a practitioner, therapist, coach or teacher and you have customers, you’re already a great communicator of words. And, with the right ‘tricks of the trade’ in your pocket - and the insider’s formula at your fingertips - you can write great words too.

What you'll learn

By the end of this two and a half hour workshop you’ll:

• Know how to capture your audience in a flash with key tricks of the trade
  (Btw, on your homepage you have about six seconds to do this…)
• Be able to develop your voice and sound ‘like you’ consistently
• Write with confidence & ease, breaking it down, step-by-step
• Know how to be the master of your words, even if you aren’t ‘a great writer’ or have dyslexia
• Work timing and relevance to your advantage
• Understand The Customer Journey and how to work it
• Spot when you’ve “gone off track”
• Be working the hallmarks of strong copy (including why we avoid adverbs and over exclamations (!!), plus the power of the full stop.)
• Understand the key differences when it comes to writing websites, blogs, emails, social media, posters & flyers
• Know how to edit and streamline your own copy to make it POW

Plus:
To help you on your wordy way, following the workshop you’ll receive a takeaway crib-sheet via email plus the course slides.

Who's it for?

Anyone working in the wellness industry who wants to improve communication with clients, students or customers. E.g. Yoga & meditation teachers, private therapists & psychologists, acupuncturists, reflexologists, nutritionists, somatic healers, physios, osteopaths.

A bit about my writing career

I’ve worked as a lead copywriter in London for global & national brands (like M&S, Holland & Barrett, Vogue, British Red Cross, Space NK, Neal’s Yard Remedies) for fifteen years. Some of my words won industry awards, but about ten years ago I started to struggle with chronic anxiety. Luckily, I found meditation & mindfulness and, with religious practice, they changed my life. They also shifted my career.

I now teach meditation & mindfulness, write fiction (and still dabble in copywriting when something fun comes up!). I feel lucky to have the writing skills to help market my meditation & mindfulness business and, having come more and more into contact with vital teachers & practitioners in the industry, I’ve been getting asked lots for copy tips, tricks, ideas and edits.

My ethos has changed. I no longer want to sell things people don’t need. And it saddens me to see products and services that don’t bring peace with the fuel of good copy. I want you to write good copy, as a fellow teacher or practitioner committed to helping people feel better, this workshop’s for you.

* A copywriter is the writery human behind the blurb you read on any brand’s packaging, website, billboard, flyer, email or social media post. They also write the script for any TV, tannoy or radio ad. Often spotted scribing away at the ad agency with sweat-beads and sore shoulders, they’re a key-player in brand building and awesome sales.

Things to know

This is a live online course. A class link will be sent to you by email the day before it starts.

Please bring a notebook and pen. Plus written down basic info on a class, course, session, or event, you’d like to promote (we’ll be working with this).

As there’s a lot to cover this session won’t be going into writing bios per se. (Bios are also a lot to cover!). This session will however give you the basis of what you need to write a good bio and, depending on demand, I may do another workshop exclusively on bio writing.

Please note this is not an SEO course.

When is it?

TBC.